Looking Back, Then Forward!

We at Whol-E want to wish our Hom-Es a Happy New Year! We hope that you had a year full of good times and good health. More importantly, we hope you spent your time doing meaningful things with meaningful people.

Reflection is a key part of progression. One of the special parts of welcoming the new year is remembering positive moments from the past 12 months.  Here are some of our favorite Whol-E moments of 2013:

1. The Wheatsville south lamar grand opening party

2. Raising over $2,500 for our charity, A Glimmer of Hope

3. Playing water pong with Austinites at our Wheatsville demos

4. Spontaneously handing out bottles of Whol-E to customers in JuiceLand’s long line on Lake Austin Blvd

5. Crusin’ on the lake with our friends with a bottle of Whol-E in hand

We are fueled by the thought that our Home-Es are supporting a charitable product that truly benefits their health. Throughout 2013, we have done our best to acknowledge all of the friendships and relationships we have made along the way. We are very excited to touch the lives of those in Ethiopia who are in dire need of clean drinking water. As many of you may know, we have been working with an Austin based charity, A Glimmer of Hope, to bring clean drinking water to those in need. We raised just over $2,500 in our effort to build a well, but there is still much work to be done to make our campaign goal into a reality for these deserving people. Here’s the link to our campaign: http://www.aglimmerofhope.org/campaign/feel-good-do-good-whol-e-water

With that said, here are Whol-E Water’s goals for 2014:

1. Complete our fundraiser with a Glimmer of Hope and bring clean water where it’s scarce and needed

2. Continue to provide the good people of Austin with Whol-E Water

3. Partner with more Austin companies to bring Whol-E Water to special events

Because of the support form our local vendors, family and friends, we’ve been able to continue our mission of providing the good people of Austin, TX with a quality product. These vendors, family and friends, are just as much a part of the Whol-E team as the Whol-E founders themselves. Just know that we do all of this to better your lives and the lives of those who are less fortunate.


The Whol-E Design

The Whol-E team wants you to know a little bit more about the roots behind the design of our logo that you see on every Whol-E Bottle. From the start, we at Whol-E acknowledged the fact that our water is a very elegant product. It is made up of essential minerals and purified water that combine to make a stellar cocktail of health and happiness. So, the challenge we faced early on was creating a bottle that mirrors the grace and sophistication of our water. With the vision of the Whol-E founders and the creative execution of Ky Lewis (kylewisdesign.com), a gifted freelance graphic designer out of Dallas, TX, the Whol-E Water design was born.

First let’s talk about the name, Whol-E Water. Despite what some may think of our name, phonetically equivalent to “holy water,” it is not officially “blessed” and bears no direct correlation to Christianity. Rather, we spell it Whol-E to describe the water’s holistic properties–benefitting both the mind and the body. In addition, we separate the “E” not only to stress the pronunciation of our product, but also to highlight the health properties that our water contains–energy, electrolyte balance, endurance, etc. Some customers pronounce the name Whole Water, which is completely fine as this isn’t an inaccurate name for our product.

Now, have you ever wondered why the Whol-E logo features a hexagon? This is because Whol-E Water is made up of ultra pure, highly organized water that forms hexagonal clusters. There are places in nature where you can find water with similar make-up. Take a snowflake, for example: when looked at very closely, you will notice that the body of the snowflake is comprised of many hexagonal shapes. The health benefit of such molecular structure in water is its ability to penetrate human tissue at a much faster rate than “ordinary” waters. This efficiency leads to the rapid hydration and nutrient absorption that our Hom-Es experience after each sip.

Lastly, we slap our logo on the side of our bottle, “FEEL GOOD DO GOOD.” We believe this is one of the most important aspects of our design message. Throughout our journey, we’ve realized that it’s difficult to inform our customers about the health properties of water. Alkalinity, hexagonal water and chelated minerals must sound like a foreign language to most people. It’s easier to explain that we give back a portion of our profits to nonprofits (such as Austin-based Glimmer of Hope) that provide clean water in impoverished nations. So we were able to sum up our product in four simple words, “FEEL GOOD DO GOOD,” describing both our health and charitable aspects. So for all you readers out there, you should know that you’re not only getting a premium water product that has countless health benefits, but you’re also supporting a business that gives back to charities.